Hi, I’m Rana, UX/UI Consultant at SITE.
I design products people get the first time.
From graphic design to leading the UX team at the Ministry of Transport, and now the SITE Cloud design system. I design Arabic-first products, from research to handoff.
From visual design to leading UX.
SITE
- UX/UI Consultant
- Product
- The SITE Cloud design system and its documentation site for designers and developers: foundations, tokens, components and a release phase for each, with dark mode and right-to-left support.
- Marketing
- Landing pages and print for the Sovereign Cloud and Sovereign AI offerings, custom illustrations, sales decks, and UX consulting to lift conversion.
Ministry of Transport and Logistic Services
- Senior Graphic DesignerJul 2019 - Jul 2021
- UX/UI DesignerJul 2021 - Oct 2023
- UX Team LeadOct 2023 - Nov 2024
Built a design system of reusable components and improved the UX and UI of internal e-service portals.
Vision Realization Office · Ministry of Housing
- Senior Graphic Designer
Print and digital campaigns, presentations, identity guidelines and templates for the office, and monthly infographic reports.
Earlier roles, 2013 - 2018
Fursan Travel
- Graphic Design Specialist
Social media travel campaigns, marketing materials, MailChimp email marketing and promotional video editing.
Independent projects
- Graphic Designer
Logos, identities and independent graphic design projects.
Saudi Intelligent Solutions · Ebhar team
- Graphic Designer
Web and print design inside the Ebhar agency.
Agency clients: ASUS, HP, SAIB, Ministry of Justice
Lady Design
- Founder & Design Director
It began as a design page around 2013 and became a Riyadh studio that publishes case studies and the Share & Learn initiative.
Three products, and my part in each.
HorizonX
- Challenge
- Business owners juggle separate suppliers, services and subscriptions, without seeing what’s done or what’s next.
- My part
- Product designer: UX/UI, interaction, prototypes and design system, from idea to handoff.
- Outcome
- A complete design handed to development. No usage numbers published.
Maktabedia
- Challenge
- References are spread across separate library catalogues, pages and channels.
- My part
- I designed the UX and UI: one search field across libraries, reserving from the resource page itself, then follow-through in the account.
- Outcome
- An unbroken five-step journey: search, filter, evaluate, reserve, follow up. No numbers published.
Nukhba
- Challenge
- Plenty of names, little confidence; judging any business means jumping between search, social and reviews.
- My part
- I designed the product and experience, and turned “how do we list more?” into “how do people evaluate with confidence?”, which gave the card a fixed order.
- Outcome
- A live bilingual platform; every listing manually reviewed. Conversion not yet measured.
Creative lab
Things I built to test an idea.
Concepts and interactive prototypes; each card states its real status.
Self-initiated · Live prototype
½M Half Million
A tumbler launch in the spirit of Awwwards sites: your colour, your size, your name engraved.
Live prototypeInteractive prototype
Dhikrni
The right adhkar for the moment, with its source, in a calm reading experience.
Tested interactive prototype
Let’s Travel
A personal trip plan instead of hours of scattered searching.
Four capabilities, each with its proof.
- Product strategyReframing the problem before the solution, as in Nukhba.
- UX research & testingQualitative testing that changed three decisions in Let’s Travel.
- Design systemsA system for 100+ screens in HorizonX, and a component system at the Ministry of Transport.
- PrototypingFrom the Dhikrni prototype to the live ½M 3D experience.
A product team role, or a project?
Pick the path that fits and answer three questions; your message reaches me and I reply myself.










